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Labor market and recruitment >> Update >> News

10/11/09

London most popular place to work


Rotterdam - Brussels, 10 November 2009

London is the most popular place in the world to work, followed by New York and Sidney. This is one of the results from the Global Talent Mobility Research, a study concerning mobility of employees on international labor markets, which was executed in July and August of this year and included 66.019 respondents coming from over 40 different countries around the world.

London most popular, followed by New York and Sidney

Of all respondents who are willing to work abroad, 22 percent would like to work in London, followed by New York and Sidney with respectively 16 and 12 percent. A top 50 of preferred cities can be downloaded at www.intelligence-group.nl/TOPfifty.

Table 1                  Top 10 - Globally preferred cities

Rank

global

  City

1

  London

2

  New York

3

  Sidney

4

  Paris

5

  Dubai

6

  Singapore

7

  Los Angeles

8

  Melbourne

9

  Mexico City

10

  Miami

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Source: Global Talent Mobility Research, 2009 (N = 66.019)

Countries more important than cities when choosing a company abroad

The Global Talent Mobility Research shows that, when people are deciding on a company abroad, the country where the company is located is of more importance than the specific city. Up to 66% of the respondents find the country more important, where 34% answers that they find the city more important than the country where the company is located.
The most popular country in the World where international mobile workforce would like to work, turned out to be the United States. Of all respondents up to 52 percent would like to work in the US, followed by the United Kingdom (47%) and Canada (43%). A top 50 of preferred countries to work can be downloaded at www.intelligence-group.nl/TOPfifty.

The US as most popular country to work is not true to all countries around the world. However, the Global Talent Mobility Research shows that respondents from Asian and Arabian regions, like Indonesia, the Philippines and Jordan, rank the US at least a third rank as well. To popular cities is it also true that London is ranked high by these countries. Percentages for both London and the US are comparable to global percentages. This shows that the popularity of the US and London to work is not just a phenomenon in Western countries.

"International mobility will increase enormously in the future. Due to (for instance) demographic developments, like aging labor markets in Western countries and increasing amounts of talent in China and India, globalization of the labor market will accelerate", stated by Geert-Jan Waasdorp, CEO at Intelligence Group. "The employer brand cannot be isolated from the attractiveness of the (possible) location of a company. City and country marketing is crucial to be successful in the War for Talent.

About The Network

StepStone, totaljobs.com and jobs.ch created The Network in October 2002 to provide international recruiters with unrivalled access to online recruitment services through a network of leading local sites. The Network covers more than 100 countries and has a combined traffic of more than 47,000,000 unique visitors (Comscore, May '09). Recruiters can benefit from Network services through a single point of contact.  For more information, please visit www.the-network.com.

About Intelligence Group

Intelligence Group is a Dutch research- and consultancy agency with regard to recruitment marketing and recruitment. On the basis of new research tools, recruitment problems are analysed and solved. This can range from research reports and consultancy to all-encompassing solutions to recruitment, recruitment marketing- and Employer Branding problems on both national and international level. Intelligence Group is a trendsetting partner of nearly all important employers and recruitment-related parties in The Netherlands and beyond the borders. Contact Geert-Jan Waasdorp for more information (Email: geert-jan@intelligence-group.nl; Tel: +31 (0)10 280 90 10).